Naming Agency | Naming agency for naming and name development Branding agency for company names and brand names with trademark protection

Names for companies and products from erfolgswelle® AG

Naming agency with full service

names and slogans make companies and products heroes when they are created by proven and experienced naming experts. Choosing the right naming agency gives you the security you need. In addition to the creation, we also take care of the Protection of names and trademarks the new names.

Case Study #1 Swiss Insurance Association: The “Cicero” seal of approval for further training

starting position
The professional training association of the insurance industry was looking for a name for the seal of approval for competent insurance advice.

Solution: Cicero
Cicero established itself within a short time and is now the certification system of the Swiss insurance industry.
Cicero. Certified Insurance Competence.

Interview with SRF2 (from min. 38:00)

The Interview with Marc Hauser on the theme day “Nomen est omen” on March 2, 2018

Customer excerpt of the naming agency

Marc Hauser has with ADMARKA Developed names for national and international customers. For, among other:

Ringier Digital
Swiss television SRF

Case Study #2 City of Olten: New street names for Olten Südwest

starting position
The city of Olten was looking for a new naming concept for one of the largest construction projects in Switzerland - Olten Südwest. erfolgswelle® was commissioned to create new street names for the development.

As part of an overall concept, our naming agency created new names for streets, squares and paths. The four street names used so far are unique in Switzerland. They express Olten's pioneering character and reference to culture.

Advertising agency for names: Finding a name is always a matter for the boss

“As the owner of our naming agency, I am responsible for finding a name for every creation and am your direct contact. In personal contact I sense the intentions and ideas, even the hidden ones. Naming is the supreme discipline in marketing: knowledge, experience and intuition lead to the desired result. The right name creates identity and brings life into a dream. Naming is an indescribably great task, in which I will accompany you from the beginning: This is how we find your name.”

Marc Hauser, managing director and owner of the naming agency erfolgswelle® AG

Direct contact to Marc Hauser
Mobile: +41 (0) 79 213 71 62
info@erfolgswelle. Ch

"Lord of Names."

NZZ media group FM1TODAY about the owner of the naming agency Marc Hauser

media reports

Our expert opinion on the name CLER in the Blick newspaper

20 minutes: middle initial - yes or no? Assessment of our naming agency

Our agency's expert opinion on the future of the Covfefe brand at a glance

Brand protection: 10 years included*

The creative team for complex tasks: our name finders

Because the tRADEMARK of our creations, we take care of this for our customers for the first 10 years (including legal advice and registration in the relevant registers). Because trademark law is an indispensable part of comprehensive name development. erfolgswelle® works in a team with proven trademark law specialists for national and international trademark protection.

* The trademark protection is valid for 10 years in Switzerland.
The duration of the trademark protection can then be extended at a reduced cost at the request of the customer. (Trademark protection for Europe/ worldwide by arrangement)

Naming / naming and branding on an international level

As a well-connected naming agency erfolgswelle® has rich experience in the field of naming and branding. We create naming concepts with proven name developers in the relevant countries. This is the only way to guarantee that a name will achieve the intended effect in the target market.

Naming & slogan creation including brand protection: everything from a single source.

Naming creations with erfolgswelle® offer an all-round service: we can embellish the right name with one on request powerful slogan. In addition, our customers enjoy a comprehensive trademark protection.

The erfolgswelle® included:Register and protect names.
We register new names worldwide – and protect them effectively.

Two ways to a new company name or product name

1. The Funnel Ansatz
Developed based on the briefing erfolgswelle® together with national and international naming experts in the target markets, a range with hundreds of possible names. After an initial selection, we present all working creations to the management. In about half of the mandates, a single round is sufficient for the final decision. On request, we will initiate a second round (included in the fee). There, our naming agency develops further names based on the first selection. The favorites will be a thorough trademark research subjected. Now the decision follows: The management chooses their new company name or the product name. The funnel approach suits clients who want to stay in control and prefer broad naming choices.

2. The guru approach
Here the customer trusts our name finders and relies on the naming gurus in the team to create the appropriate and functioning name. The favorites of the entire name development crew are presented, together with our recommendation. The guru approach is suitable for clients who rely on the expertise and experience of erfolgswelle® want to leave as a name finder.

References to the naming agency

"Mr. Hauser von erfolgswelle® AG led the important process of finding a name with a lot of experience, presence and sensitivity. Kleinkraftwerk Birseck AG becomes aventron AG, a successful initiative on our company’s growth path.”
Antoine Millioud, CEO aventron AG

“The Naming Agency erfolgswelle® AG

keeps what she promises: she finds the right name that works perfectly.”
Matthias Stettler, head of the education department
Swiss Insurance Association

“What should it be called, our new company…?

There's good Marc Hauser: With his competent, sparkling, to the point, creative suggestions, he was happy to accept this challenge. The cooperation with him was very constructive, service-oriented and of course the necessary pinch of humor was not lacking with his quick wit. erfolgswelle AG - Highly Recommended!"

Christopher Simeonidis, owner Argentura AG

Offer Naming | naming

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Naming: also for start-ups, SMEs, clubs & associations

Tip from the naming agency: Forget UPPER CASE, choose regular type

Do CAPITAL LETTERS really work stronger than normal letters? Read the report on our impact study in W&V ADVERTISING AND TROWELS

Naming | Naming real estate marketing, naming city marketing

Naming project Olten Southwest
One of the largest construction projects in Switzerland: gewinnwelle® names the entire project and is responsible for naming all squares, streets and paths.

(running project)

Naming “ArcoWest” office complex 6,850
square meters of rental space in Bern: erfolgswelle® developed the name and created the text.
Naming swimming pool “Sissila”
Fresh name after the renovation: gewinnswelle® is responsible for the naming of the swimming pool in Sisseln.